Behavioral Analytics For Dummies gives marketing, web analytics and business intelligence professionals the knowledge required to turn customer data into profit-driving actions.

This book is full of insightful and educational information that will help you find the profits hidden within customer behaviors across all touch points, and will show you:

• Who should use behavioral analytics
• How behavioral analytics is different from other analytics
• How to apply behavioral analytics to business strategy
• How the power of affinities guides companies to make the right strategic and tactical decisions

Behavioral Analytics For Dummies shows you how behavioral analytics provides insights into customers’ behaviors, helping you to get more customers, keep customers coming back, and grow your profits.

Just submit the form to the right to get this free book today.

This book was written by Jennifer LeClaire and Jason Rushin.  Ms. LeClaire is coauthor of several books, including Web Analytics For Dummies. She is a new media entrepreneur, a guest technology analyst for CBS Radio, and a columnist at Newsfactor.com.  Mr. Rushin, having spent 15 years in technology and marketing, has written numerous articles and papers.

Copyright Quantivo 2009

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We plan to deploy a behavioral analytics solution: ImmediatelyWithin 1-3 monthsWithin 3-6 monthsBeyond 6 monthsNo plans at this time

In which area(s) are you most interested? Campaign and promotion effectivenessMarket basket and purchase analysisLead profiling and routingCustomer/visitor segmentationWeb recommendations, stickiness, trafficOther

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